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About Beeline

About our designer

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"Memorable design is fostered through
communication, experience, expertise, and enthusiasm."

Good design doesn’t come easy. A strong campaign is generated with a firm understanding between the Client and the designer exactly what is expected out of the final product. Who is the audience? How do you attract them and get them to react and interact with the message and brand? How do you want the product or company to be perceived? What do you expect to achieve from the campaign? When working with a designer, it’s crucial that they listen to your ideas and expectations. You know your business, your target audience, and what you expect in the final product. A designer should be able to absorb your direction, start processing ideas and offer recommendations based on their design/marketing expertise and experience. It’s equally important to foster an open line of communication with the Client to ensure the project continues to fulfill their expectations.

Experience ensures a successful campaign. With almost 20 years
of professional agency and corporate design experience, I’ve learned something from every project. I begin each design by researching my
Client’s background, their competitors and the audience they are trying
to attract before picking up a pencil to begin the sketch phase. Working
with a wide variety of design software on both Mac and PC platforms
for over 25 years has strengthened my expertise throughout the
computer evolution.

And finally, there’s enthusiasm. I can remember the day I knew I
wanted to be a designer. I was a second grader, spending a rainy
Saturday afternoon redesigning the cover of my Black Beauty hardback book. In my opinion, the title incorporated the wrong font and was too
small and insignificant in the design (OK…I was seven…my critique
wasn’t quite that descriptive). I painstakingly redrew the horse illustration and finessed the type (which I layered with rice paper to easily manipulate
the elements of the layout) until it was perfect. When I went to show my mom the finished design, I was shocked to look outside and find that the rain had stopped and the day had turned into a crisp fall evening. I had worked on the drawing for 6 hours straight! And my love for great design
and marketing only gets stronger with each new challenge.

I love presenting my Clients with well-prepared, finalized designs they described during our initial consultation. Their enthusiasm after seeing
their ideas become reality is infectious. Those Clients that "leave the
magic to me" often exclaim that the designs are exactly what they
wanted but couldn't express. I thoroughly enjoy the long-term partnerships my Clients and I have established over the years. I appreciate that it takes
a lot of hard work, dedication and good communication to earn that level
of trust. A sprinkle of enthusiasm doesn’t hurt either.
                                                                             - Barbara

  Beeline Design. Hit your mark with great design.
Beeline's Clients

Agricultural + livestock
Associations + organizations
Catering + food services
Communications + technology
Construction + utilities
Custom home + renovations
Financial institutions
Home improvement
Hotels + bed & breakfasts
Medical + healthcare
Sports, leisure + fitness

About our designer: Barbara McCauley, Principal

As far back as Barbara can remember, she's had a love for design. Throughout her high school and college career,
she designed logos, brochures, stationery, flyers, and signage for countless local businesses, garage bands, athletic organizations, school activities, and community events.

Graduating from Virginia Tech in 1995 with a Bachelor of Science degree in graphic design and a minor in marketing, McCauley began her professional career as a graphic designer for an advertising agency in Leesburg, VA. During her
tenure with the firm, Barbara teamed with senior designers to develop complete marketing campaigns utilizing Adobe
and Macromedia print and web software. Comprised of a staff of 6-10 talented designers, creative directors, copywriters
and account managers, the agency specialized in print and web design, marketing, and public relations for insurance, securities, educational, financial, and trade association Clients throughout Virginia, Maryland and Washington, DC.

A few years later, McCauley accepted the senior graphic designer position for a Fortune 500 telecommunications corporation and was quickly promoted to Creative Director. McCauley’s responsibilities include developing and
implementing corporate logo guidelines and overseeing the consistency of the brand through weekly print campaigns,
print, sales and tradeshow collateral (e.g., stationery, brochures, product slicks, etc.), intercompany communications (company newsletter), signage, and marketing proposal boilerplates. In 2000, the company was acquired by a large
utilities corporation, based in Philadelphia, PA. McCauley joined forces with the parent company's marketing department
to develop and design a rebrand campaign, including corporate identity, corporate identity standards manual, stationery, brochures, annual report, sales materials, exhibit/tradeshow booth, print advertising, and display/signage, to name a few.

With the encouragement of her family, friends and colleagues, McCauley launched Beeline Design in the fall of 2001. Beeline was established to provide the most direct solution to develop good, quality marketing and design for its growing Client base. Over the years, McCauley has developed strong relationships with her clients and her community. In her free time, she thoroughly enjoys assisting with the development of girl's volleyball in Northern Virginia.

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